We place our integrity, and that of the people that we write about, as priority one. We create articles to inform and educate professionals in the fields that we write about. We do not engage in, nor are we interested in "tabloid journalism" or "ambush journalism". We present the subjects of our work with our copy before it is submitted for publication, so that they can correct errors and remove information that they may feel is contrary to their best interests.

We respect the sensitive nature of the fields of people we write about, and respect the wishes of the people and agencies who are the subject of our work. We only write about negative issues when they are shared willingly by someone who wants others to benefit from their experiences.

We will not knowingly submit article information that is untrue, and we should not be asked to do so. It is no accident that we are trusted as writers, and we guard that reputation aggressively.